1.4. Express your point of view. Give your reasons:

1. There is a single European market 

but it doesn't mean that managers 

behave the same in Greece as they 

do in Denmark. 

2. Cultural awareness can make or 

break the deal… 

3. It's always nice to be exposed to 

different cultures... 

4. An Egyptian will experience a 

culture shock in Siberia. 

5. Norms of behaviour are the same 

in different countries. 

6. Europeans bring culture to people 

of Africa. 

7. Cultural diversity is fully unders-

tood by people in business environ-

ment.

It goes without saying, 

that... 

It's often taken for 

granted, that... 

It's doubtful, whether... 

It's natural, that... 

It's a widely spread mis-

conception, that... 

It's a mere hypothesis, 

that... 

It still remains to be 

proved, whether...

in order to (not 

to)... 

since... 

for... 

because... 

as...

Cultural awareness is crucial in international business settings as it can greatly impact the success of deals and relationships between individuals from different countries. While there may be a single European market, it is important to recognize that managers may behave differently in Greece compared to Denmark due to cultural differences. Exposure to different cultures can be enriching and eye-opening, but it can also lead to culture shock, as seen in the example of an Egyptian in Siberia. Norms of behavior may vary across countries, and it is essential for individuals in business environments to fully understand and appreciate cultural diversity. It is a widely spread misconception that norms of behavior are the same in different countries, as cultural nuances can significantly influence interactions and outcomes. Therefore, developing cultural awareness and sensitivity is key in navigating global business relationships effectively.